What should leaders communicate during periods of change?

During periods of change, leaders should communicate the rationale and benefits behind the change because this approach fosters understanding and acceptance among team members. When leaders articulate the reasons for the change, they provide context that helps individuals see not just what is happening, but why it is necessary. This clarity can alleviate uncertainty, as team members feel more included in the decision-making process and understand how the change aligns with organizational goals.

Additionally, discussing the benefits of the change can motivate employees to embrace it, as they can visualize the positive outcomes that change may bring to their work environment or to their personal roles. This type of communication helps build trust and engagement, as team members are more likely to support changes when they comprehend the underlying motivations and see potential advantages for themselves and the organization as a whole.

In contrast, focusing solely on the final outcomes, keeping information minimal, or discussing only the processes of implementation does not provide the comprehensive understanding necessary for team members to navigate and support the transition effectively.